Week 10 in Luxury: Iris Apfel, 'Green Stravaganza' campaign by Valentino and Luxury Retail Trends 2024
Welcome to Week 10 edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore five intriguing stories that are shaping the luxury industry landscape.
1. renowned New York style icon, Iris Apfel, passed away at 102.
Distinguished interior designer and fashion icon Iris Apfel, who gained fame in her later years, passed away at 102 in Palm Beach, Florida. Known for her eclectic style and influential career, she left a mark on the fashion world through museum exhibitions, campaigns, and her vibrant personality.`
Read the full article here | Business Of Fashion
2. Valentino showcases a quest for self-expression in its 'Green Stravaganza' campaign.
Valentino's latest Green Stravaganza campaign merges history and modernity in a beauty advertisement featuring South Sudanese-Australian model Adut Akech and American singer Anwar Hadid, promoting self-expression, inclusion, and sustainability through the new addition to the Born in Roma fragrance line; directed by Harmony Korine, the campaign showcases the opulent yet sustainable nature of the fragrance in a Roman setting, emphasizing individuality and environmental consciousness, which could resonate with younger luxury consumers.
Read the full article here | Luxury Daily
3. Luxury Retail Trends 2024: More digital transformation
Many top luxury brands are embracing digital transformation, with a projected 20% of luxury goods sales to be online by 2025, leading them to enhance their digital offerings such as personalized in-store experiences and VIP access to events, while also leveraging social media platforms like WhatsApp and Facebook Messenger for direct customer engagement; additionally, brands like Louis Vuitton, Gucci, and Chanel are integrating cutting-edge technology like AI-driven chatbots and virtual fitting rooms to enhance their online services.
Read the full article here | Cegid
4. Exclusive Preview: McLaren Reveals the New Artura Spider with 700 Horsepower
McLaren has unveiled the new Artura Spider, a hybrid convertible boasting 700 horsepower and enhanced performance compared to its coupe counterpart, potentially becoming the marque's top-selling model; featuring a folding hardtop roof and advanced plug-in hybrid powertrain, the Artura Spider offers improved emissions-free electric range and driving dynamics, with an array of engineering and design updates to ensure an exhilarating driving experience, making it a highly anticipated addition to McLaren's lineup.
Read the full article here | Robb Report
5. Ruinart unveils its inaugural nature art collective for Carte Blanche.
Ruinart, a Champagne house owned by LVMH, is launching its inaugural Carte Blanche commission featuring six artists tasked with exploring humanity's relationship with the earth, with their work to be showcased globally under the "Conversations with Nature" series, highlighting sustainability and artistic expression; the diverse group of artists from around the world will use their respective mediums to engage with nature, aligning with Ruinart's commitment to environmental stewardship and its tradition of integrating art into its brand identity.Read the full article here | Luxury Daily
That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come.
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