Week 15 in Luxury: Dior’s new boutique, Amazonico in Monaco, Rory McIlroy and Omega.

Welcome to Week 15 edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.

In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.

1. Dior opens six-floor boutique in Geneva.

This Dior flagship made of six floors just opened in Geneva. It is the second, following the steps of the one opened in Seoul. The building was deisnged by the architect Christian de Protzamparc, and is filled with art pieces by Pamela Rosenkranz, Ugo Rondinone, William Coggin, Martin Kline or even Dashiell Manley.

Read the full article here | Luxury Daily

2. Amazonico makes its debut in Monaco.

La Société Des Bains welcomed the arrival of an exciting new dining experience in Monaco's core. Amazónico, the renowned Latin American establishment encompassing a restaurant, bar, and lounge, opened its doors on the iconic Place du Casino. Originating in Madrid in 2010 by Sandro Silva and Marta Seco, and subsequently partnering with D.ream International in 2015, Amazónico has firmly established itself in London and Dubai, and is now set to make its debut on the French Riviera.

Read the full article here | Luxury Convoy

3. Omega stays under par with golf legend Rory McIlroy.

Omega, the renowned Swiss watchmaker, is leveraging its enduring brand ambassador in its latest advertising campaign. Featuring Irish professional golfer Rory McIlroy, the new spot emphasizes the significance of precision in both watchmaking and athletics. This move comes amidst the luxury sector's increasing integration with golf in the new year, as the sport's high-end yet widespread appeal propels it towards globally recognized tournaments and the climax of the PGA Tour season. McIlroy himself expressed admiration for Omega watches, citing their creativity, evolving designs, and craftsmanship.

Read the full article here | Luxury Daily

4. BEAUTY, FASHION, AND FEMALE ATHLETES.

The popularity of women’s sports has grown beyond major events like the Olympics and the World Cup, leading to increased commercial opportunities. Deloitte predicts that revenue from elite women’s sports will exceed $1 billion this year, including earnings from sponsorships and merchandise sales. This growth present a significant opportunity for fashion and beauty brands.

Read the full article here | Fashion of Business

That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come.

Luxury, Cartier, jewellery workshops, European Heritage Days, Kering, Alexander McQueen, luxury stocks, inflation, China, Chanel, watches, jewellery, ultimate luxury push, wealthy customers, spending forecasts, luxury industry trends.

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Navigating the World of Luxury Events in Monaco: A Marketing Perspective

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Week 14 in Luxury: Mytheresa in Shangai, Favre Leuba, and Deborah Goldweis insights.