Week 21 in Luxury: Nordstrom campaign, IGH summer series, and more…
Welcome to Week 21 edition of "This Week in Luxury," where we’ll bring you the latest developments in the world of luxury.
In this week's roundup, we explore four intriguing stories that are shaping the luxury industry landscape.
1. Nordstrom, in NY state of mind, previews new campaign
Nordstrom's Columbus Circle flagship is launching its first city-centric campaign since 2019, featuring iconic New York City establishments and extensive local advertising starting May 27. The campaign, "Nordstrom For Everything New York," aims to remind New Yorkers of the store's commitment to their needs, with future in-store activations highlighting local institutions.
Read the full article here | Luxury Daily
2. The BoF Podcast | How Esteban CortAzar Got His Groove Back
Esteban Cortázar, who fell in love with fashion as a teenager in Miami, has experienced a career filled with highs and lows, including becoming the youngest designer to present at New York Fashion Week and serving as creative director of Emanuel Ungaro at 22. After relaunching and closing his eponymous fashion house during Covid, he is now introducing a new brand, ‘Donde Esteban,’ reflecting his roots in Colombia, Miami, and Ibiza.
Read the full article here | Business Of Fashion
3. IHG launches summer event series
InterContinental Hotels Group (IHG) is launching a "Summer Soiree" event series at its upscale North American properties from June 1 to September 2, 2024. The events will feature ornate botanical décor, curated playlists, and crafted menus at luxury and lifestyle hotels, including InterContinental, Kimpton, Vignette Collection, and Hotel Indigo, creating a summer oasis experience for guests.
Read the full article here | Luxury Daily
4. Hugo Boss and David Beckham Partner Up for Design Collection
Hugo Boss announced a multi-year design partnership with former Manchester United midfielder David Beckham, aiming to elevate demand for its Boss brand. The collaboration will feature collections curated by Beckham for formal and casual menswear, with the debut collection set to launch in Spring/Summer 2025, as part of Hugo Boss's expansion efforts despite recent challenges in sales growth.
Read the full article here | Fashion Of Business
That concludes this week's edition of "This Week in Luxury." Stay tuned for more updates on the world of luxury in the weeks to come.
Luxury, Cartier, jewellery workshops, European Heritage Days, Kering, Alexander McQueen, luxury stocks, inflation, China, Chanel, watches, jewellery, ultimate luxury push, wealthy customers, spending forecasts, luxury industry trends.
